How do you convince everyday guys with normal lives and jobs to care about their skincare routine? Let’s face it, they have a truly basic morning routine, shower and shave (maybe). We needed to convince them to start moisturising with NIVEA MEN CREME with the promise of an emotional benefit: “if you feel good in your skin you’ll unlock your true potential”.
NIVEA MEN wanted to earn a place in men's conversations for their moisturiser. But men aren’t aren't exactly keen to discuss moisturisers in person, let alone in their social channels. However, the modern man is always looking for more out of life but they also want to keep it their lives desperately simple.
We positioned NIVEA MEN moisturiser as the ultimate Life Hack - the fast, no nonsense way to look and feel great. We created a whole host of Life Hacks on social media platforms that gave men short cuts and tips to get around everyday problems snd feel great in the process.
NIVEA MEN wanted to leverage their football sponsorships and bring their proposition of “It Starts With You” to life with male amateur football players. We were challenged with creating an interactive digital experience that would get NIVEA MEN talked about.
With the help of football pundit Jamie Redknapp we enabled guys to critique their Sunday League team mates and tell them exactly where they were going wrong. It was all just a bit of harmless banter!