Good copy serves its purpose, but great copy is a persuasive force.

I created thousands of “trade driving” print ads just like these for Tesco, selling everything from milk and eggs to DVDs and hair dryers - not exactly sexy. But, when the copy is thoughtful and smart you can sell anything and earn the attention you desire.

Of the thousands of (non-food) print ads I worked on, these just happen to be a few of my favourites.