Thunderhead, a British tech start-up on a mission to improve the relationship between customer and brand, was competing in a global market dominated by Oracle and Adobe.

We believed that interacting with a brand in the digital omni-channel age should be simple, easy and rewarding, not complicated, disjointed and irritating like it often is today. We wanted to make customers happy and so our proprietary Customer Operating System was built to help make their brand interactions easy and enjoyable.

However, our target audience of senior marketers at big consumer brands had never heard of us. So it was our job to completely disrupt the category, shifting away from B2B clichéd tactics and take a B2B-2C approach. We wanted to earn the attention of this audience, along with their admiration for the work we do and an interest in the product we offer. Wherever our audience went, so did “The Thunderhead”, from Cannes Lions to trade events even to the iTunes store with a track by seminal producer Tom Middleton.